Hey you!

I've got some HUGE post-thanksgiving news and tactical YouTube advice for you today.

Here's what we're breaking down:

● MrBeast's Epic Move to Prime Video

● Why Streaming is Changing the Game for Creators

● Real Advice On Scheduling Your Content

Let's get into it! 🚀

MrBeast's Prime Move

So check this out - MrBeast is about to drop his first game show on Prime Video, and it's gonna be WILD.

With nearly half a billion subscribers, this guy isn't just a YouTuber anymore - he's a full-blown entertainment powerhouse. This move is HUGE. 

It's like watching a creator turn into a media company right before our eyes.

Think about it - major streaming platforms are finally waking up and realizing that individual creators have more pull than entire production studios. Especially when it comes to younger audiences. 

Trust and audience connection play a massive role too. 

Do you think Mr Beast’s or Prime Videos fans are more loyal?

The audience connection is REAL.

So this is a massive signal to every creator out there: your personal brand is your most valuable asset.

Traditional Sports TV is Dying

On the topic of streaming platforms…

Roku Media’s Head of Sports said that 2025 is gonna be the “tipping point” for sports streaming…

And I couldn’t agree more.

Here’s a few reasons why it will continue to blow up (if you aren’t already convinced):

Generational Shift

● Gen Z & Millennials consume media completely differently

● They want on-demand, personalized experiences

● Traditional cable packages feel like dinosaur technology to them

Technology Driving Change

● 5G making streaming seamless

● Cheaper, more flexible streaming packages

● Interactive viewing experiences impossible on traditional TV

Economic Factors

● Streaming subscriptions often cheaper than cable

● No long-term contracts

● Can customize exactly what you want to watch

If you’re in sports media…

Sports streaming isn’t a thing for the future anymore.

It’s here, right now.

Interested in working with TDAY?

Real Advice For Scheduling Your Content

Okay so, you’ve decided to start creating content on YouTube…

What’s next?

A question I get asked a lot is “what is the best time to post my videos?”

So today I thought I’d shed some light on scheduling.

The truth is it really depends on your situation.

For example, I’d always recommend new channels to post at a higher frequency…

That way you can gather more data on what works faster.

1 video p/month vs 30 videos p/month.

That’s 29 more data points.

You’re getting feedback on:

• What content resonates the most

• What day performs the best

• What time performs the best

But in general, once you’ve been posting for a while and your audience starts to expect your content, you should stick to that and stay consistent.

This is vital for building trust with your audience. 

Lack of consistency is one of the biggest reasons I see new channels fail.

When it comes to the nitty gritty… what time and day to actually post your content…

It really depends on what your audience demographic is.

If you’re trying to reach a younger audience, posting content whilst they’re in school or college won’t be effective, for example.

I wish I could give you a concrete answer…

But again it all comes down to testing.

The more data you can collect, and the faster you can get it, the sooner you’ll know exactly when your audience watches your content.

My advice:

Create a content calendar and choose what variables you’ll be testing that month.

Stick to it → look at the data → optimise

Want us to blow up your sports YouTube channel?

Quick Life Update

Things have been non-stop lately, but here’s what I’ve been up to:

Just got back from Phoenix and LA, where I had an absolute blast making content.

I partnered with GCU Athletics to showcase their new basketball facility (keep an eye out for the video on our YouTube channel soon).

Also hit up a Suns game for a stadium tour and got a media pass for the Clippers.

Courtside vibes, some fun Q&A with James Harden and Tyronn Lue—it was unreal.

Now I’m back in Jersey, literally on my way to Penn State as I write this. Can’t believe I’ve only got 18 days left before graduation—it’s wild!

This weekend, I’m heading to Indianapolis for the Big 10 Championship.

If you’re in town, let’s meet up before or after the game—I’d love to connect.

Looking ahead, I’ll be in DC from Dec. 12–14. If you’re around on Friday the 13th, hit me up—would be awesome to meet in person.

December is shaping up to be a crazy month of travel, partnerships, and meeting some of you amazing people.

So if you’ll be in Indy or DC, reply to this email and let’s make it happen! 🙌