Hey you!

It’s almost the holiday’s, so what better way to kick off the celebrations by looking at the BIG opportunities in women's sports and NFL’s global expansion. There’ll be no email for the next 2 weeks so this one is packed.

Here’s what you’ll learn today:

• The Next Big Opportunity In Women’s Sports

• NFL & Nike Play The Long Game

• Rick & Morty’s Secret Storytelling Sauce

Women's Sports: The Next Big Investment Opportunity

Listen, I've been diving into some numbers that are gonna blow your mind about women's sports. 

It's not just a feel-good story anymore - this is serious business.

Deloitte just dropped a report showing women's sports franchises could hit $1 billion by 2030. 

Wild, right? 

But here's what's really interesting…

The audience is completely different from traditional sports.

We're talking about fans who are:

• 18% younger than men's sports fans

• 67% more likely to have higher household incomes

• 13% more likely to buy merchandise compared to NBA fans

These fans aren't just passionate, they're a marketer's dream.

Quick example: The WNBA is building a brand that connects differently. Sponsors are finally catching on that this isn't about checking a diversity box - it's about reaching an incredibly valuable audience.

The growth drivers are legit:

• Media coverage is exploding

• Broadcast deals are getting bigger

• Sponsorship interest is through the roof

• Merchandise sales are climbing

It's like we're watching the early days of a gold rush. 

And the brands that get in now are positioning themselves as forward-thinking and tapping into an audience that's ready to spend.

Smart plays all round.

Playing the Long Game (NFL & Nike New Deal)

Okay, so you might’ve also seen our LinkedIn post about Nike and the NFL inking a 10-year deal to aid the NFL’s full-blown global expansion strategy.

And those three games on Netflix this Christmas? That's not a coincidence either. 

They're trying to turn American football into the next global sport. And they've got the playbook to do it.

Here's what makes this partnership so smart:

• Global broadcast expansion

• Localized marketing campaigns

• Grassroots initiatives in new markets

• Promoting the sport & athletes in key overseas markets

• Tech-driven performance wear

The numbers are telling. Netflix deal, international broadcasting pushes, innovative gear. 

Nike's bringing their marketing magic, the NFL's bringing its brand power. 

Together, they’re building a global sports ecosystem.

They're basically trying to do to football what soccer did globally. 

Create a sport that transcends borders.

For brands and marketers, this is a masterclass in global expansion.

Rick and Morty's Secret Sauce

Quick storytelling pro tip I picked up

The Rick and Morty creators have this killer 8-step story structure that works for basically everything:

1. Start with your character's normal world

2. Give them a burning desire

3. Push them out of their comfort zone

4. Throw some epic challenges their way

5. Let them discover something game-changing

6. Show the consequences

7. Bring them back transformed

8. Reveal how they've changed

Works for marketing, personal branding, literally anything.

Want TDAY to help your business?

Announcement Time

The picture says it all…

But in February 2025 I’ll be giving my FIRST Tedx Talk!

I won’t give too much away yet, but to say I am gassed is an understatement.

2025 is gearing up to be another one for the books.

And I can’t wait to share the behind-the-scenes here with you!

This will be my last email of 2024…

So have a blesses Christmas and New Year Tactical TDAY fam!

Justin