Welcome to the first edition of the Tactical TDAY newsletter!

In each issue, you’ll get a hot topic from the creator and sports marketing world, a practical tip from my 11+ years on YouTube, and updates on my latest projects and learnings.

For today’s edition, we’re diving into:

• The Buzz Behind Bubble Skincare’s College Tour

• A Back-To-Front Approach to Boosting YouTube Views & Retention

• Insights from My First Live Keynote

Let’s get started!

The Buzz Behind Bubble Skincare’s College Tour

I came across something this weekend that I had to share with you guys!

Bubble Skincare, a US-based beauty brand, has been making serious waves with Gen-Z and Gen-Alpha, and they’re doing something really cool right now.

If you’ve checked out their social profiles, it’s clear they’ve absolutely nailed how to speak to that younger crowd.

But over the weekend, they kicked off their next big move…

Taking their new in-person, “Face The Gameday” college tour across the country.

They’ve already started at the University of Florida, and students were lining up by the hundreds to grab their goodies and get involved in their interactive activities.

It’s all part of a plan to drive even more visibility and awareness by tapping into college sports culture.

And of course, they’re pairing the tour with content on TikTok, YouTube, and Instagram - fans are practically begging for more already.

This is such a smart move from Bubble to strengthen their presence and show exactly how powerful sports marketing can be.

Side note: Gatorade FastTwitch saw this potential and as a result, we helped them drive over 22,000,000 organic impressions with a similar approach to Bubble - Gen Z focussed marketing channels, creative integrations into TDAY brand, giveaways, in-person content and more.

So if you’re aiming to elevate your Gen Z/Alpha marketing, keep an eye on Bubble Skincare 👀.

The Back-To-Front Approach To Boosting YouTube Views & Audience Retention

A few months ago, TDAY had the pleasure of hosting the YouTube legend, Nolan Molt, to give an exclusive session with our internship cohort.

If you're not familiar with him, Nolan has built a successful YouTube business, generating $40k in just a few short months - and when it comes to YouTube strategy, he’s the real deal.

Anyway, he taught us a key tactic that the likes of Mr Beast and other top creators (including us 😎) use to ensure every single one of their videos pops off.

Here's the trick:

Before you even start filming & editing your video, you should ask yourself this:

“How do I package this idea before I even make it”

So instead of following the logical approach - were you script, film & edit your video before even thinking about the packaging.

You take the back-to-front approach - and create the title and thumbnail at the very start.

Think about it like this…

Even if you pour hours of effort and time into creating the best piece of content you could possibly make, it won't matter if no one clicks to watch it.

Your title and thumbnail are the gateway to your content's success. If they don't grab attention, your video won’t get the views it deserves.

Keep it in mind for your next piece of content!

If you want to learn more about how we can help you build your personal brand on YouTube, or you'd like more info about strategic brand partnerships with TDAY, click the button below to book a call with our team 👇

Thought's & Insights From My First Live Keynote

Yes, you read that right…

I’m officially a keynote speaker now after talking at CreatorFest 2024.

It was the perfect mix of 2022 VidSummit and 2017 VidCon Industry Track - if you’re looking for a “creator” focussed event in 2025… this is it.

Anyway, apart from all the amazing people I met, there’s a few key lessons I took away that I believe have the power to transform your creator/service-based business if you implement what I’m about to say.

First off, if you ever find yourself on a stage, use the “triangle rule” to keep the audience engaged and on the edge of their seat. All credit goes to Iconic Becker for this one.

But my main takeaway:

How few of the creators and content entrepreneurs at CreatorFest use LinkedIn to grow their businesses.

It’s weird because even though YouTube is my main social platform… everyone seemed to know me as the LinkedIn guy!

And right now LinkedIn is a complete blue ocean. It has an insanely small “creator” presence - only 1% of users actually post.

Which means that early-adopters who create content on LinkedIn are going to be the most successful.

So here’s some actionable tips:

Make sure you connect with me (you can do that by clicking here)​

Publish a piece of content every Monday, 9am ET… without fail.

If you’re building a creator business, document your journey.

If you do brand deals, post about them.

If you run a service-based business, post case studies and do work for free (initially).

And if you do that every single week, and you do that 52 times for one year, I can guarantee you you're gonna get sales, you're gonna make more money, and you're gonna grow your business.

That's all for today, have a blessed rest of the week!

Justin

P.S. if you subscribed to this newsletter because I met you at CreatorFest, shoutout to you 😎